Undergraduate
Student Learning Outcomes
Undergraduate Certificate - Journalism
The Department of Journalism and Public Relations offers a bachelor's degree in journalism with three concentrations: Journalism, Sports Journalism, and Public Relations. In addition, it offers certificates in Journalism and Public Relations, and a minor in Advertising. These are the learning outcomes for each program.
Upon completing the certificate students should be able to:
- Apply the basic principles of journalism such as accuracy, fairness, and public service
- Discuss the legal and ethical underpinnings of mass media in the U.S.
- Interpret and use the principles of digital, online, and print design
- Discuss and practice the principles of communicating clearly through print, digital, and visual media
- Explain the function and impact of journalism and mass communication
- Classify and separate different audiences for mass communication
- Design and execute an effective job search in journalism
- Conduct research for news stories using a variety of sources and evaluate the accuracy of information sources
